BOOK-NOW-ICONSaturday 18 JUNE 9am – 5pm

C.ex Coffs Harbour           Cost: $20


The Digital Innovation Challenge is the only event tailoured to STARTUPS, entrepreneurs, and intrapreneurs on the Mid North Coast. It is aimed at assisting our local startups to learn how to pitch, find co-founders, launch their product to the press, share their stories, reach early adopters and influencers and so much more. The Coffs Coast has a wealth of entrepreneurs waiting to be unleashed on the national and global marketplace. This event will help to uncover them and inspire them to continue on their journey. We aim to connect them with people who can mentor them and, for two lucky Live Pitch Final prize winners, the Challenge will provide the money and support to make it happen.

Who should attend? aspiring entrepreneurs, seasoned entrepreneurs, professional service providers keen to hear about the next big thing, accountants, investors, supporters of innovation, tech heads and non-tech heads, people with half-baked ideas (in preparation for next year’s challenge), futurists and realists alike, just no devil’s advocate’s allowed.


9:00 – 12:00 


October Salon - Brendan

Launching from Wagga Wagga to the World. The journey of 365cups. Simone Eyles, 365cups

How to be a Rockstar Startup from Coffs Harbour. Brendan Yell, Softlayer

Intrapreneurship – what it is and how to make it work for your business. Carolyn Guichard, Mid North Coast Local Health District

Game on: digital disruption in health care. Stuart Smith, Professor of Disruptive Technologies and Entrepreneur

Transforming car insurance behind the scenes. Nick Herford, CEO and Founder of Hello Claims

Disruption in Construction. Jason Errey, Founder OEMG

Zero to Global with Zeppee. Ben Burton, Founder Zeppee

What’s required for Coffs Harbour to be the epicentre of the #ideasboom? Tony Rothacker, eLearning Growth Hacker

12:00 – 2:00


While grazing on some delectable finger food wander the stands in Startup Alley to uncover the up and coming businesses of the region. Hear their elevator pitch, test their product, discuss their market, share your feedback and help make them the next local success. We will also have opportunities for speed-dating or “office hours” with some of our mentors.  Businesses are jumping on board every day to be in the alley, a selection of who we have lined up so far.

If you want this exposure for your startup contact us.

Walkpad, Ashley Walker

Magic Cupboard, Peter Van Schellebeck, Mark George

Ausbackpacking, Matt Mcleod,

Match My Ride, Leanne Taylor

AFTERLiiFE, Tracy Chapman

Martin & Fortuin, Nicole Martin

The Pacific Collective, Louise Hardman

2:00 – 5:00


Dave Spears pitching at 2015 Challenge

This is the big show, the time when our selected finalists battle it out on stage in front of you the audience and our expert panel to show us their best pitch.

The well deserving winners will share in a prize package worth over $150,000.

You can be a part of the audience and watch the action unfold, support your favourite startup and learn what investors and mentors are searching for.

FINALISTS – Tracy Chapman and Matt Rose
BeDad App – Henderson Technology
COLLAB. – Jodie Curtis and Vrindy Benson
Direct Sales Compliance – Kelly Tudhope, Tony Davis and Kirk Davis
Look Through – Stephen Pratt and Chad Buckley
MatchMyRide – Leanne Taylor, Sam Chapman, Nanette Backhouse
Risk Angel – Aaron Wittman and Troy Brown


Brendan Yell, Catalyst Startup Program Manager Australasia, Softlayer

Anthony Jephcott, Director, Telstra Business Centre Coffs Harbour

Nicholas Herford, Founder and CEO, Hello Claims

Kevin Riddell, Business Programs Manager, Enterprise & Training Company Limited

Fiona Barden, Business Development Coordinator, Coffs Harbour City Council



You can’t have a decent Startup event without an after party! Thanks to Softlayer we can debrief, network and solidify those connections and ideas that have been sparked throughout the day.

An Initiative of City Prosperity

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